So now the iPhone helps a pilot bust his plane out of a 3-hour tarmac delay by enabling him to surf to Weather.com? That’s the preposterous story line of Apple’s latest commercial, which was inescapable on Sunday whether you were watching football during the day on FOX and CBS, or game seven of the American League Championship Season in the evening.
At least for new “fatty” iPod Nanos, Apple took the soft sell approach, enlisting the charming Feist ditty 1234 in a meta-music-video.
No such luck with the latest iPhone commercial. This one has some guy who’s supposed to be a pilot, telling us his iPhone got him to a weather report which said the storm was breaking, so he “called the tower,” and within a half hour, he was on his way.
Even if that scenario were believable, who is it aimed at? The subgroup of the potential iPhone buying public who has commercial aviation licenses? I much preferred the original iPhone ads, which pulled the wool over everyone’s eyes by grossing inflating the Web-surfing speed of the EDGE network, and let it at that.
Here’s the iPhone “Fly Me” commercial, courtesy of YouTube:What’s next? Steve Jobs friend Larry Ellison enlisting the iPhone to help him steer around a squall during the America’s Cup?
via InformationWeek
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