Cell Phone Reviews, News and Blog

LG Electronics and Prada has unveiled the Prada Phone (KE850) - a touch
screen mobile phone that the company touts to be unique, sophisticated and
elegant.

The two companies have worked closely together on every aspect of the product - from handset development, attention to detail, to design and technological innovation.

President and CEO of LG Electronics, Dr. Scott Ahn said, "We at LG are exceptionally proud of the Prada Phone by LG. The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen."

President and CEO of Prada, Mr. Patrizio Bertelli said, "As we do with ready-to-wear and accessories, we were looking at a break-through. Consistent with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone."

The company claims that its PRADA Phone introduces the world's first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the phone, including the 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity. Above all, these features contribute to the phone's beautifully sleek and simplistic appearance.

Glowing icons on the face of the phone disappear when not in use to reveal a black exterior. The phone is ultra thin (just 12 mm), and hosts an array of additional multimedia functions, including an MP3 player and a music multitasking function for messaging. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.

The PRADA Phone by LG - Technical Specifications

Design

• Candy Bar (card type)
• Slim and simple design
• Wide LCD & Touch Screen, No Keypad & Navi-key
• Unique design: Black, simple and sleek with no buttons
• Capacitive Touch Screen
• Touch keypad: Touch keypad becomes ‘invisible' when not in use, keeping the handset's features simple and unique.
• Dimensions: 98.8 × 54 × 12 mm

Music

• MP3 Player quality sound
• Multi Codec support: MP3, ACC, ACC+, WMA, RA
• External Memory Slot (Micro SD)
• Music Multitasking (Messaging)
• Macromedia Flash UI
• FM radio
• 5 EQ effects (Normal, Classic, Jazz, Pop, Rock)

Camera / Video Camera

• 2 megapixels camera for clear shots
• Up to 6 Frame Multi Shots
• 3 filter special effects (Sepia/Grey/Negative)
• Digital Zoom up to 2X as well as set timer function
• High resolution LCD for clearer and sharper pictures and videos
• 8 MB Internal Mass Storage Memory and External 256MB MicroSD

Video

• Up to WQVGA (400x240) 30fps movie playback
• Video can be filmed endlessly according to memory capacity
• Video Player (MPEG4, H.263, H.264)
• Video playback

Connectability

• Internet
• USB Ver. 2.0 (full speed)
• EDGE Tri-Band (900/1800/1900)
• Bluetooth 2.0, USB 2.0, USB Mass storage
• GPRS
• Document Viewer (ppt, doc, xls, pdf, txt )

The PRADA Phone by LG is available from Vodafone and Optus retailers across Australia from mid September at a recommended retail price of $999